The Open Innovation paradigm and the PITCCH journey

Innovation is the key to success. There is more than one way to reach it. Companies can choose a closed innovation paradigm, where they, themselves, address all their inventions and difficulties and where knowledge flows internally. Often companies choose this path because they believe it is the best way to be self-sufficient. However, they can also choose Open innovation. This paradigm argues that a company can benefit from both internal and external sources of knowledge. It also defends that companies have the possibility of exploiting both internal and external paths to the market.


We live in an increasingly interconnected world where it has become easier to innovate when we are ready to embrace new collaborations, listen to new ideas, and receive help to overcome our current difficulties. Today, behind every innovation is a vast, complex, international, high-tech supply chain. The collaboration between Big Corporations, SMEs and Startups can be seen as an important driving force to the competitiveness of the industry at large


Open Innovation benefits


Choosing to approach change and growth through an open innovation mindset can provide companies with competitive advantages. With new collaborations, it is possible to reduce the time involved in problem-solving, accelerate the process of getting in the market, share the risks, create added value and increase returns on investment.




PITCCH is a European open innovation network that promotes collaboration between Big Corporations, SMEs and Startups through targeted and concerted actions that take into consideration the needs of the businesses involved.

Innovation challenges from Big Corporations are gathered and possible solutions from SMEs and Startups are scouted.
To improve the chance of an actual uptake, Technology centres act as the “middle man” providing, both parties, brokerage services and continuous support.


“If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.“

Steven Johnson, science author & media theorist


PITCCH sectors

With PITCCH you can work with the following sectors:


  •  Digital Transformation;
  •  Secure, clean and efficient energy;
  •  Food security, sustainable agriculture and bioeconomy; 
  •  Health, demographic change and wellbeing;
  •  Smart, green and integrated transport;
  •  Climate action, environment, resource efficiency and raw materials.


PITCCH technologies

The alluring areas available for launching a challenge or submitting an application are:


  •  Materials and nanotechnology; 
  •  Photonics;
  •  Micro/nano-electronics; 
  •  Life Sciences technologies;
  •  Artificial intelligence


The PITCCH platform will provide information regarding the challenges for both Big Corporations and SMEs/startups, as well as information about brokerage services.
The platform will be launched in December 2020 and the challenges will be available for submitting an application in February 2021.


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